Beautiful stalls sell well, from visuals to creative campaigns
If you type in the name of an item on your favorite e-commerce site, there are often many similar items on one or more pages. Products that are almost the same with a price range that is also not much different, which one do you usually choose?
Maybe your answer can be a reference for how you should treat your digital stall... Just like the facade of a brand's physical store, as much as possible they make it different from the stores to the left and right. Either with a one of a kind interior design, or it could be turning on the lights as bright as possible. Anything, as long as the eyes of potential buyers are drawn to the store.
Similar but not the same, digital stores in e-commerce networks also have to compete with goods to their left and right. However, the competition becomes tougher, because as we know, your competitors are also above, below, and even other similar items on a prospective buyer's search page.
Competition in this digital market is not new. For more than a year, e-commerce has continued to grow and there is no sign of wilting at all. Along with this reality in cyberspace, AHA Commerce is here and wants to share some tips that you can do so that your stall is beautiful and selling well.
Fail-proof Visuals, Shoppers No Longer Check the Shop Next Door
If the arrangement of goods in offline stores must be neat, in online stores it is the same. First, of course, there needs to be a good product photo, and it would be great if the photo is a visual of the original product. Expert photographer help? If you have the budget , go get it!
Secondly, if a prospective buyer has clicked on your product, chances are they want to know more details about the item. Put a clear description not only in the section provided by e-commerce, but also on the item photo! Make a simple edit to the visual of the item in the first photo slide , give a brief description of the most important things about the product. The description is not complete enough? Put it on the second slide.
Unboxing Video, Why Not?
The first slide and the second slide have already beautified your stall. Now, spruce it up with an unboxing video! The virtual world indirectly builds a chasm of distrust between buyers and sellers, especially since the majority of these providers are not physically visible. An unboxing video will make the product you're selling look more real, so that gap can slowly disappear.
Creative Campaign, Play with Your Ideas
From photos to videos, fail-proof visuals have been created, what else can make your stall sell well? How to build a bridge between the gaps mentioned above? Play with your ideas and bring them to life in creative campaigns!
Among these are product bundling programs that can make your potential buyers feel more profitable by buying your goods. In addition, live stream content is also now increasingly widespread and of course you can take advantage of it to make your product value even more valuable.
As the best E-commerce Enabler in Indonesia, AHA Commerce understands how tough competition is in the digital market. So the various tips above are not only presented by AHA Commerce in written form, but we also provide these services for you.
With a mission to empower brands to make a difference in the world, AHA Commerce wants to be an enabler for your online business. Become a top seller within 100 days? Or a 17.7-fold increase in turnover? You might want to read our previous blog, "100 Days to 2021, Let's Become Top Seller Millionaires by the End of 2020."
Let's #GrowSuccessWith AHA Commerce, make your digital stall beautiful and sell well, so that your potential buyers don't check the shop next door!
